Evolution of the Campaign :-

WBW is celebrated every 1-7 August in commemoration of the 1990 Innocenti Declaration. WBW started in 1992, with annual themes including healthcare systems, women and work, the International Code of Marketing of Breastmilk Substitutes, community support, ecology, economy, science, education and human rights. Since 2016, WBW is aligned with the Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed WBW as an important breastfeeding promotion strategy.

Objectives :-

INFORM celebrants about the selected theme of the year.

ANCHOR the theme within the global breastfeeding agenda.

ENGAGE with individuals and organisations for greater impact.

GALVANISE action on the selected theme and related issues.

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